Wet Effect joins One Percent for the Planet

Last month Wet Effect, Inc joined like minded businesses becoming a member of 1% FOR THE PLANET. This is an alliance of businesses committed to leveraging their resources to create a healthier planet. Members recognize their responsibility to and dependence on a healthy environment and donate at least 1% of their annual net revenues to environmental organizations worldwide. The alliance aims to prove that taking environmental responsibility is good for business.
As we grow here at Wet Effect , we want to know that we are playing a role in securing a healthy planet for our children and our children's children. A role that seems to be overlooked by government and industry. We feel that since our customers that wear either a pair of our Board shorts or one of our Rash Guards, are probably doing it out in nature, while surfing, kayaking or rafting. It is only fair to mother earth, that she should get her nickel if we got ours.

Rest assured that a portion of the profit from every purchase is going to a worthy cause.